Let This Holiday Season Spark Something New

Thanksgiving is a time to reflect on what truly matters—family, friends, and the moments that bring meaning to our lives. It’s also a season that naturally inspires creativity and connection. Whether it’s the warmth of a shared meal, the joy of seeing loved ones, or the quiet gratitude for another year, this time of year has a way of opening our hearts to possibilities.

What if you let Thanksgiving 2024 be about more than giving thanks? What if it became the moment you decided to bring something new into the world—a little piece of yourself that you’ve been holding back? The holiday season is the perfect time to take that leap, to start creating something you love, and maybe, just maybe, to share it with others.

Why Not You?

Think about what lights you up. Is there a skill or passion you’ve always wanted to explore more deeply? Maybe you’re known for your perfectly spiced holiday cookies or your knack for getting kids to love dance. Perhaps you’ve got an eye for design or a voice that could fill a room. The world needs what you have to offer, and there’s no better time to start than when the spirit of the season is already lifting you higher.

Starting a small business—or even a passion-driven side hustle—isn’t just about making extra money. It’s about doing something that excites you, something that gives your life a little more meaning. Plus, the bonus? It could help you cover the cost of gifts, dinners, or even that trip you’ve been planning—all while filling your heart with pride.

Gratitude for the Dreamers

Every community is enriched by the dreamers and doers who take their ideas and turn them into reality. Across the United States, there are over 33 million small businesses, employing nearly 61 million people—almost half of the private workforce. These are people who didn’t just talk about their dreams; they acted on them. They brought their passions to life, and in doing so, they created jobs, sparked creativity, and made life better for everyone around them. We should be grateful for these small business owners. They add so much value to our lives and communities.

Small business owners are the ones who know your name when you walk into their shop, who craft goods and services with love and care, and who remind us that passion and dedication can change the world. What if you could be one of them?

Let the Holidays Be Your Launchpad

The holidays naturally encourage us to slow down and dream. Take advantage of that. Let this be the season you take the first step, map out your idea, or pick up the tools you’ve been meaning to use. Whether it’s baking cookies, coaching a cheerleading team, creating a space, or performing in a show, let this be the year you turn your passion into something real.

Don’t worry about starting big or perfect. Don’t let social media fool you. Most small businesses begin with just a few hours a week—a little time carved out for what you love. It could be as simple as:

• Selling your homemade ornaments at a local holiday market.
• Offering weekend yoga sessions at a nearby studio.
• Recording a series of bedtime stories and sharing them online.

The point isn’t to create a massive empire overnight. It’s to allow your passion to breathe, to give it space to grow and evolve.

The Gift of Purpose

Money won’t solve all your problems, but a little extra income combined with a lot of passion can make life feel fuller. And there’s something magical about seeing others enjoy what you’ve created. It reminds you that you have something unique to offer, something no one else can replicate.

The best part? Small steps often lead to bigger opportunities. A weekend hobby could become a source of joy and connection, not just for you but for others.

A Season for Giving—and Building

As you enjoy the festivities this year, consider giving yourself a gift, too—the gift of trying something new. Whether it’s launching a side project or supporting a small business in your area, remember that every great thing starts small.

The world needs your creativity, your vision, and your unique spark. Thanksgiving 2024 could be the year that someone is grateful for the gift you bring to the world Let gratitude be your guide. Use it as a reminder of what you love, and take the first step toward sharing that love with others.

So, what’s your idea? Let this holiday season be the beginning of something wonderful—not just for you, but for the people who will benefit from the passion you’ve been waiting to share. Reply to this email and share your idea with us. We promise to hold your secret and hold you accountable. And when the time comes that you’ve sold out of your product or service, we will be there to celebrate with you. 

You are not alone!

What’s Next? Three Steps to Start or Grow Your Small Business Before the End of the Year

1. Identify One Product or Service You Can Start Now
   Think about a problem you’ve heard people mention recently—something you know how to solve and enjoy solving. If you don’t have a business yet, this could be your spark. If you already own a business, focus on the question your customers ask most that you haven’t tackled yet. Perhaps there’s a service or product you’ve dreamed about offering but haven’t started. This is your chance.
2. Set a Small, Doable Goal
   Pick a manageable number and commit to selling 5, 10, or even 20 items or services before the end of the year. Make it fun and pressure-free. You don’t need a website, LLC, or storefront—use what you have right now, like your home, social media, or word-of-mouth. If you’re an existing business owner, don’t overcomplicate it. Add a seasonal flavor to your cupcakes, package a new bundle of your services, or experiment with a low-commitment offering. Keep It Super Simple!
3. Celebrate Your Wins
   When you sell out, share your excitement. Tell us, post about it, send a thank-you message to your supporters, or toast your success over dinner. Use this moment to decide: “Was it fun, do I want to keep going?” No pressure—it’s all about trying something new and letting your creativity lead the way.

The Takeaway: Whether it’s decorating wine glasses, sharing your expertise, or baking a special treat, there’s likely something you already enjoy doing that could bring a little more passion and even a bit of profit into your life this holiday season. Why not give it a try?